Hi, I'm Mary Beth.
An entrepreneur, brand strategist, writer, and unapologetic optimist dedicated to helping ambitious entrepreneurs and personal brands communicate their value, connect with target audiences, and increase business.
Bringing Perspective and Power
White Crane Consulting is a New York City-based strategic brand consulting firm. But wait a second, what the heck does a 'brand strategy firm' do?
Let's put it this way...
We name brands, articulate what they do, identify who they do it for, and give them personalities so that they can build relationships with paying customers.
We grow brands, position them against their competitors, and determine the best ways to generate revenue given their unique competitive advantage.
We consult brands, recommend strategic partnerships, orchestrate marketing initiatives, and strategize for the future.
Most importantly, we help our clients feel confident and proud, not only in their businesses, but in themselves as entrepreneurs.
What's In a Name
White Crane is an idiom meaning, "to uncover inner strength and unleash untapped power." You see, we’re all about diving in deep, understanding what makes your business tick, and harnessing its strength to propel your business forward.
What’s more, we view each client relationship as a partnership. And as your partner, we commit to the philosophy, ‘it’s my job to make you look good.’ While that may sound like a simpleton phrase, we live out that mantra every day, committing our creative talents, marketing knowledge, industry experience and vast network of strategic partners and collaborators to produce the best output for our clients.
In the end, our clients are equipped and empowered to grow.
It All Starts With You
When you partner with White Crane, you invest in a partnership that will bring about real, positive change both in your business and in your life.