Hi, I'm Mary Beth.
An entrepreneur, brand strategist, writer, and unapologetic optimist dedicated to helping entrepreneurs and small to medium-sized business owners gain control of their marketing strategy so that they’re positioned, prepared, and empowered to optimize their marketing efforts and see their revenue numbers reach new heights.
Bringing Perspective and Power
White Crane Consulting is a New York City-based strategic brand consulting firm. But wait a second, what is 'brand strategy'?
Let's approach this from a different angle...
The director of a play leads and orchestrates all the moving parts of a theatrical performance, including the actors, set designer, props master, orchestra, lighting and sound technicians, costume and hair designers (you get the picture). It’s her job to bring everything and everyone together to tell one story so that the audience is engaged, inspired and hungry for more.
We bring this same methodology to your brand so that every marketing communication channel you use (website, printed sales collateral, social media, advertising, email marketing, speaking engagements, PR, etc.) tells your story in a professional, relevant and enticing way to attract the right audience for your business, build genuine engagement, and leave a lasting positive impression.
How We Help
So you get the director analogy (high five!). Here’s exactly how we can help you:
We name brands, articulate what they do, identify who they do it for, and give them personalities so that they can build relationships with paying customers.
We grow brands, position them against their competitors, and determine the best ways to generate revenue given their unique competitive advantage.
We consult brands, recommend strategic partnerships, orchestrate marketing initiatives, and strategize for the future.
Most importantly, we help our clients feel confident and proud, not only in their businesses, but in themselves as entrepreneurs.
What's In a Name
A crane is the epitome of inner strength. By isolating its core, finding its balance and focusing on its strength, the crane can stand on one leg for hours. Taking this as inspiration, White Crane has become an idiom meaning, "to uncover inner strength and unleash untapped power." We’re all about uncovering your core, diving in deep to understand what makes your business tick, and learning where and how to harness that strength to propel your business forward.
What’s more, we view each client relationship as a partnership. And as your partner, we commit to the philosophy, ‘it’s my job to make you look good.’ While that may sound like a simpleton phrase, we live out that mantra every day, committing our creative talents, marketing knowledge, industry experience and vast network of strategic partners and collaborators to produce the best output for our clients.
In the end, our clients are equipped and empowered to grow.
When you partner with White Crane, you invest in a partnership that will bring about real, positive change, both in your business and in your life.
Let’s start the conversation today. Click on that fancy button below and to the left, or shoot us an email directly.